Visceral experience can change the way people feel, behave and live. How do you go about creating such an experience that delight users?

Everyone wants "engaging" and “inspiring” product experiences. But building them is hard. Through my experience creating branding work at Microsoft to future vision work at Adaptive Path, I will share insight into why it’s hard and how to get past difficult situations.

I'll go through the basics of design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.

In this talk, Kumi will address:
- What are the qualities of a remarkable visceral experience?
- What is a delightful experience?
- How to present visual work.
- How to keep the spirit up and positive during the design critique
- How to collaborate for the best result
- How to define goals.
- How to build rapport with the client and the project team
- How to disarm a difficult client.
- How to disarm non-qualified input.
- How to manage feedback.

Kumi is a visual practice lead at Adaptive Path. She has more than ten years of visual design expertise with mobile devices, interactive platforms, and desktop applications. An integral part of her design philosophy is to bring humanity to high-tech product design and create meaningful brand experience that communicates emotionally with people.

Prior to joining Adaptive Path, Kumi served as the Creative Lead at Microsoft. There, she led efforts to refresh the brand system for MSN and then launched the new brand system for Windows Live targeting Microsoft's 380 million users worldwide.