Breakfast will be served at the Four Seasons, sponsored by R/GA.

R/GA's Mauro Cavalletti, ECD, and Chloe Gottlieb, VP & ECD of Interaction Design, will give a brief presentation on "Marketing + Interaction Design: The Real Deal"

Marketing isn't what it used to be. It's no longer about creating snappy taglines, memorable jingles, and clever metaphors. Today, the product is the message. The platform is the story. And the goal is to forge real connections between brands and consumers. Unlike short-lifespan campaigns or disposable viral gimmicks, progressive ad agencies are creating useful platforms that become integrated into people's daily
lives.

Interaction Designers play an invaluable role in this new marketing world. In order for these platforms to have true staying power, they need to be useful, simple, beautiful, and intuitive. That's where we come in. Our role has evolved into being strategic and creative partners, central in the development of meaningful customized experiences by seeking new white space for our customers.

Mauro Cavelletti, ECD, R/GA San Francisco
Mauro Cavalletti is responsible for leading the creative for the San Francisco office. He is returning to R/GA as executive creative director after three years at other shops, including Organic and, most recently, AKQA, where he was group creative director. He was a creative director at Organic, leading the user experience practice in both New York and San Francisco from 2005-2006. During his time at R/GA from 1999-2005, Cavalletti rose from senior interaction designer to interaction design director to creative director. His experience ranges from design of global large-scale websites to product interface, including online advertising and interactive installations for clients such as HP, Target, Mitsubishi Cars, IBM and Ericsson. Mauro was a professor at Parsons School of Design in New York from 2002-2005, and currently teaches at the Academy of Art University in San Francisco. He was a member of the first IxDA Board of Directors in 2005/2006.

Chloe Gottlieb, VP & ECD, Interaction Design, R/GA
Chloe Gottlieb is responsible for leading and providing vision for R/GA's interaction design department. Since joining R/GA in 2000, Chloe has produced work as diverse as the range of clients she has worked with, from systematic design and user-interface design for Verizon Wireless to branding campaigns for Nike and integrated cross-channel marketing for Nokia. She has worked in the U.S. and abroad as a design leader, a creative leader, and a visionary, contributing to the development of Future Vision, R/GA's forward look at the evolving consumer landscape. Chloe broadened her expertise with a brief tenure at Razorfish, where she engaged in deep ethnographic and insight-related engagements. While there, she worked on a variety of brands, from Condé Nast (embracing social networks on Flip.com) to Mercedes-AMG (creating an immersive, user-driven experience on Mercedes-AMG.com).