February 5 9:00AMWorkshop Fee: $250.00 USD
Many designers and other people who "make stuff" agree that talking to people is essential at many points throughout the process. But even with that agreement it's not always clear what to do with the "data" that comes from those conversations.
Through exercises, examples, and discussion, Steve will share some best practices before going out in the field, while out in the field, and after being in the field that help transform questions into answers, answers into insights, and insights into actions.
Steve Portigal is the founder of Portigal Consulting, a boutique firm that helps clients to discover and act on new insights about themselves and their customers. In addition to regularly speaking at design and marketing events, Steve has taught Design Research at the California College of Art and the Involution Master Academy. He writes regularly for Core77 and the Portigal Consulting blog, All This ChittahChattah. Steve is an avid photographer who has a Museum of Foreign Grocery Products in his home.